Specialty
Domain and tools
The role
Twilio, a remote-first communications platform company, is hiring a Digital Marketing Manager in its Asia-Pacific and Japan Demand Creation Hub. The role plans and runs digital campaigns that build pipeline for the CPaaS portfolio across direct sales and self-serve. It reports to the APJ Digital Marketing Director.
What you will do
- Plan, run and optimise multi-channel campaigns across search, display, paid social, email, programmatic and SEO
- Orchestrate the digital journey for global and regional campaigns with the campaign team
- Advise Field Marketing teams on sub-regional digital needs
- Design and run account-based marketing campaigns for the customer lifecycle
- Track CPL, ROAS, CTR and conversion using GA-4, Salesforce, Tableau and Looker
- Document channel processes and best practices
What they ask for
- Bachelor's degree in Marketing, Communications, Business or a related field
- 5-8 years in digital marketing, ideally B2B or tech across Asia Pacific
- Knowledge of SEM, SEO, paid media, social, email, programmatic, 6Sense and Demandbase
- Hands-on experience with GA-4, Marketo and Salesforce
- Strong project management across competing priorities
- Strong English communication and copy-editing
- Ability to adapt strategy to different regional markets
- Team-building track record
This is our own short reading of the posting. The full description, and anything that has changed since, is on Twilio's careers page behind the apply button.
