Specialty
The role
Instacart is hiring a director to build and lead its Ads product marketing team. The role sets positioning, messaging and launch plans for advertising products. Remote for candidates based in the United States.
What you will do
- Build and manage a team of advertising product marketers
- Shape the narrative and messaging for Instacart Ads
- Plan and run launches for ads products and features
- Feed advertiser insights into the product roadmap
What they ask for
- 12+ years in product marketing, including 6+ years in digital advertising and tech
- Inbound and outbound product marketing experience
- Team management across several product lines
- Bachelor's degree in marketing, business or a related field
- Retail media, CPG or retailer experience
- Experience setting OKRs and tracking KPIs
What they offer
- New hire equity grant and annual refresh grants
- Remote work under a Flex First policy
This is our own short reading of the posting. The full description, and anything that has changed since, is on Instacart's careers page behind the apply button.

