Specialty
The role
Help Scout, a fully remote customer support software company, is hiring a Director of Performance Marketing to own its paid strategy, reporting to the VP of Marketing. The role is open only to candidates in the United States.
What you will do
- Set quarterly and long-term performance marketing strategy to hit the signups target
- Own ad copy, creative, bidding and budget allocation across paid search and display
- Evaluate and make the business case for new channels such as paid social, affiliate, direct mail and OOH
- Work with Sales and RevOps to tie paid spend to pipeline and revenue
- Coordinate paid with content, social, SEO and AEO
- Define how Help Scout appears in AI-driven discovery and build the function's 12-18 month roadmap
What they ask for
- 7+ years in performance or growth marketing, including owning strategy at a B2B SaaS company
- Expert across paid channels and benchmarks such as PPC, CPM and ROAS
- Strong analytics skills with Google Analytics, Google Tag Manager and attribution tools
- Comfortable with ambiguity, a modest budget and a lean team
- Runs rapid experiments and adapts strategy to data
- Daily use of AI tools, with examples of impact
- Clear written and verbal communication in a remote, async team; must be US-based
This is our own short reading of the posting. The full description, and anything that has changed since, is on Help Scout's careers page behind the apply button.
