Specialty
The role
The Wikimedia Foundation, the non-profit behind Wikipedia, is hiring a Head of Marketing to build a new product marketing function alongside its integrated marketing work. The role is remote for candidates between UTC+2 and UTC-4.
What you will do
- Establish product marketing as a new function, with the processes and go-to-market approach to reach new audiences
- Recruit and lead product marketing staff and line-manage integrated and performance marketing, including paid media
- Work with the Brand Studio and other departments on a shared global brand marketing approach and campaigns
- Oversee the web, SEO/GEO and app store strategy as organic growth channels
- Choose marketing technology and keep data connected across CRM, martech and analytics tools
- Manage external agency relationships
What they ask for
- 12+ years of marketing experience, at least 5 in B2C product marketing, plus line management of multi-disciplinary teams
- Experience at a major website or online platform growing audiences globally
- Experience with product messaging, value propositions, audience segmentation and lifecycle marketing
- Ability to adapt tone and message across cultural contexts
- Multichannel strategy experience across paid, owned and earned media
- Experience with campaign analytics and marketing technology such as CRM and audience platforms
- Experience leading distributed teams across time zones; budget management
- Based between UTC+2 and UTC-4, with some flexibility outside standard hours
This is our own short reading of the posting. The full description, and anything that has changed since, is on Wikimedia Foundation's careers page behind the apply button.
