Specialty
The role
Wealthsimple, a Canadian financial services company, is hiring a Growth Engagement Specialist to run multi-channel lifecycle campaigns across in-app, email and push. The work splits roughly evenly between partnerships and referral growth, with AI tools used in daily execution.
What you will do
- Run day-to-day execution of campaigns in in-app, email and mobile push, including segmentation, journeys, templates, QA and deployment
- Use AI tools such as Claude or Braze's AI features for QA, content, briefs and reporting, and build repeatable AI workflows
- Test personalization and content variations to improve acquisition, activation, retention and engagement
- Spend about half the time on partner offers and sponsorship activations, and half on monthly referral campaigns
- Analyze campaign results and report on impact, client behaviour and learnings
What they ask for
- 2-5 years of hands-on experience with marketing automation platforms, with Braze or Iterable preferred
- 1+ year coding for email, or equivalent HTML/CSS skill; SQL is a plus
- Enthusiasm for using AI tools in day-to-day marketing work
- Strong grasp of audience segmentation, responsive design and deliverability
- Campaign analysis and A/B testing experience
- Familiarity with lifecycle marketing and automated customer journeys
- Experience working with product, creative, engineering and data teams against growth targets
What they offer
- Top-tier health benefits and life insurance
- Group savings with employer match
- 20 vacation days, 4 wellness days and unlimited sick and mental health days (not for all roles)
- Option to work outside Canada up to 90 days per year (not for all roles)
- Employee resource groups
This is our own short reading of the posting. The full description, and anything that has changed since, is on Wealthsimple's careers page behind the apply button.
