Specialty
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The role
The company is hiring a Marketing Operations Manager for AMER events, owning the operations behind its in-person and online events from campaign intake through post-event reporting. You would work with Field Marketing, Demand Generation, Martech and Sales teams.
What you will do
- Own marketing operations for in-person and online events, from intake to post-event reporting.
- Set operational plans, timelines and success metrics with Field Marketing, Demand Gen, Martech and Sales.
- Run audience segmentation, registration, email, testing, launch readiness and attendance tracking.
- Capture, validate and reconcile attendee and non-attendee data.
- Oversee lead scoring, routing, nurture and handoff to sales.
- Report on campaign performance, attendance, lead routing and pipeline impact.
What they ask for
- 5+ years in marketing operations, demand generation operations, event operations or a related field.
- 3+ years of Marketo experience building scalable programs.
- Experience optimizing workflows in event and webinar platforms such as Splash and ON24.
- Experience with audience segmentation, lead management and sales follow-up processes.
- Program-management skills across multiple concurrent events.
- Understanding of data quality, consent, privacy and contact governance.
- Experience integrating AI into marketing operations workflows.
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.