Specialty
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The role
The company, a Canadian financial services company, is hiring a Growth Engagement Specialist to run multi-channel lifecycle campaigns across in-app, email and push. The work splits roughly evenly between partnerships and referral growth, with AI tools used in daily execution.
What you will do
- Run day-to-day execution of campaigns in in-app, email and mobile push, including segmentation, journeys, templates, QA and deployment
- Use AI tools such as Claude or Braze's AI features for QA, content, briefs and reporting, and build repeatable AI workflows
- Test personalization and content variations to improve acquisition, activation, retention and engagement
- Spend about half the time on partner offers and sponsorship activations, and half on monthly referral campaigns
- Analyze campaign results and report on impact, client behaviour and learnings
What they ask for
- 2-5 years of hands-on experience with marketing automation platforms, with Braze or Iterable preferred
- 1+ year coding for email, or equivalent HTML/CSS skill; SQL is a plus
- Enthusiasm for using AI tools in day-to-day marketing work
- Strong grasp of audience segmentation, responsive design and deliverability
- Campaign analysis and A/B testing experience
- Familiarity with lifecycle marketing and automated customer journeys
- Experience working with product, creative, engineering and data teams against growth targets
What they offer
- Top-tier health benefits and life insurance
- Group savings with employer match
- 20 vacation days, 4 wellness days and unlimited sick and mental health days (not for all roles)
- Option to work outside Canada up to 90 days per year (not for all roles)
- Employee resource groups
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.