Specialty
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The role
The company is hiring an Integrated Marketing Lead for cross-product work in its Global Demand and Field Marketing team. You would lead horizontal campaigns spanning the company's products and own the global online events program. The role includes managing a small team.
What you will do
- Own strategy and execution of global, multi-channel horizontal campaigns that generate demand.
- Work with product- and segment-aligned marketing leads and regional teams so campaigns fit the customer journey.
- Align Product, Events, Sales Development, Sales and Sales Operations on integrated programs.
- Drive programs from brief to execution, measurement and optimization.
- Turn the global online events strategy into a scalable program.
- Manage and coach a small team.
What they ask for
- 8+ years building and running demand generation programs at scale, in demand gen, growth, integrated or regional marketing.
- Experience developing multi-channel strategies across paid media, content, email, events and webinars.
- Experience defining and using marketing performance metrics.
- Strong project management across multiple complex programs.
- Experience building programs with Sales, Sales Development, Product and Content Marketing.
- Preferred: AI fluency, fintech or payments experience, event or field marketing exposure.
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.