Specialty
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The role
The company is hiring a Senior Lead, Credit Card Growth to own how it acquires new credit card clients against set targets. The role covers the growth model, offers and acquisition channels. The company describes itself as a hybrid team.
What you will do
- Build the growth model and prioritized roadmap for credit card new-client targets
- Own the acquisition plan across paid, search, affiliates, referrals, lifecycle and partnerships
- Develop and test sign-up offers, welcome bonuses and referral incentives
- Analyze the application funnel and work with Product on conversion improvements
- Be accountable for hitting new-client targets
What they ask for
- Track record building 0-to-1 growth playbooks and exceeding targets
- Evidence of delivering growth, not only strategy
- Analytical, hands-on approach to experimentation and forecasting
- Channel-agnostic mindset, including building new channels
- Cross-functional leadership across Product and channel teams
- Nice to have: credit card growth, incentive offers, affiliate programs, SQL
What they offer
- Health benefits and life insurance
- Group savings with employer match
- 20 vacation days, 4 wellness days and unlimited sick days
- Option to work outside Canada up to 90 days per year
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.