Specialty
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The role
The company is hiring a product marketing manager for its payments products, focused on Link and Financial Connections. The role covers go-to-market strategy, messaging and launches, and reports to the Head of Link Marketing.
What you will do
- Build a marketing strategy with product, partnerships and demand generation teams to raise awareness and usage of Link and Financial Connections
- Run product launches end to end, from audience segments and user insights to pricing input and launch activities
- Develop messaging and positioning and equip go-to-market teams with content to sell and market
- Create thought leadership content
- Shape the product roadmap with customer insights
What they ask for
- 7+ years of product marketing at a technology company
- Experience writing messaging, positioning and sales enablement materials
- Strong written and verbal communication, able to turn technical features into customer benefits
- Experience running cross-functional go-to-market work with product, sales and marketing
- Uses data to find opportunities and drive results
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