Specialty
Who is hiring is shown to signed-in users. Create a free account to see the employer and apply.
The role
The company, a form and survey builder, is hiring a Senior Paid Marketing Strategist to rework its paid acquisition. The role sits in the Acquisition team and is open to candidates in the UK, Ireland, Germany, Portugal, Spain or the Netherlands.
What you will do
- Own strategy and daily performance of paid social and display channels including TikTok, YouTube, Google Performance Max and Uber Ads
- Manage six-figure monthly media budgets using CAC and LTV to CAC
- Build, launch and optimise campaigns that drive signups and paying customers
- Brief copywriters and designers and run A/B tests on creative, landing pages, audiences and bidding
- Test new channels such as audio and CTV
- Own measurement including marketing mix modelling and incrementality tests, working with Tracking and Data teams
What they ask for
- About six or more years in performance marketing and media buying
- Experience with paid social and video channels, ideally TikTok, YouTube and Meta
- Track record managing six-figure budgets efficiently
- Experience with MMM, incrementality testing or other measurement beyond attribution
- Strong analytical skills with funnels, CAC and LTV, and understanding of tagging and attribution
- Experience developing creative and UGC assets for paid social
- Based in the UK, Ireland, Germany, Portugal, Spain or the Netherlands
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.