Specialty
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The role
The company is hiring a Product Marketing Manager for its startup customer segment. The role builds the go-to-market strategy, messaging and sales enablement for startups, within the Segment and Industry Product Marketing team.
What you will do
- Develop messaging and positioning for the company's startup segment
- Create campaign content, user stories and sales enablement assets
- Plan marketing strategy for startups with Campaigns, Field Marketing and Sales
- Drive awareness, demand and product adoption among startup customers and prospects
- Help Sales explain the value of the company's products against competing solutions
What they ask for
- 7+ years of marketing or product experience
- Strong written and verbal communication, able to turn technical features into benefits for technical audiences
- Experience using data and customer insights to find opportunities
- Experience managing complex cross-functional projects
- Able to explain technical concepts to non-technical audiences
- Experience marketing to startup or venture communities is preferred
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.