Specialty
Who is hiring is shown to signed-in users. Create a free account to see the employer and apply.
The role
The company is hiring a Lifecycle Marketing Manager for the company Capital, its financing product for businesses. The role runs global lifecycle campaigns across email and in-product channels to drive self-serve acquisition and activation.
What you will do
- Plan and run scaled lifecycle campaigns across email and in-product notifications for acquisition, activation and revenue
- Test and scale new channels such as direct mail and push notifications
- Gather user insights to improve the experience and campaign strategy
- Use marketing automation, behavioral data and ML techniques to personalise at scale
- Analyse trends, optimise against targets and share learnings
- Work with Growth, Product, Engineering, Data Science, Analytics and Sales
What they ask for
- 7+ years in marketing designing and launching multi-channel campaigns
- 5+ years analysing marketing campaign performance and writing marketing briefs
- 3+ years using data, AI and ML-driven techniques
- 3+ years of B2B marketing
- 3+ years with email, direct mail and push notifications
- Marketo, Salesforce or Salesloft experience is preferred, as is fintech lending experience
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.