Specialty
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The role
The company, a trading broker with country-specific websites, is hiring an SEO Content Specialist to write and improve search-led content for both traditional SEO and AI answer engines. The aim is more first-time traders from non-brand keywords.
What you will do
- Write and update high-intent SEO content such as commercial pages, comparisons and FAQs
- Write content structured to be cited by AI search and answer engines
- Keep a refresh plan to find decaying content and fill coverage gaps
- Run keyword research and apply on-page best practice before publishing
- Localise content for country websites without duplication or cannibalisation
- Review rankings, traffic and conversion to improve content, within compliance rules
What they ask for
- Strong SEO writing and editing with clear understanding of search intent
- Keyword research skills using SEO tools
- Understanding of GEO and how AI search surfaces content
- Experience managing content across multi-country websites
- Working knowledge of E-E-A-T and YMYL, ideally in financial services
- Follows templates and meets deadlines with high accuracy
- Storyblok CMS experience is advantageous
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.
