Specialty
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The role
The company, an international fintech and regulated trading firm, is hiring a Paid Media Manager to run paid campaigns that drive new first-time trade accounts. Paid social, mainly Meta, is the focus, with paid search, display and affiliate as support. Works with creative, data, CRO and compliance teams.
What you will do
- Manage paid social accounts day to day, including setup, optimisation, budget pacing and scaling
- Build testing frameworks across audiences, creative, placements and bidding
- Brief the creative team and iterate paid social assets
- Work with marketing tech and data on event tracking, Conversions API and reporting
- Test landing pages with CRO and organic growth teams
- Make sure ads meet financial promotions rules in each licensed jurisdiction and are approved before publishing
What they ask for
- Hands-on experience running paid social at scale on Meta, plus LinkedIn, YouTube, programmatic and affiliate
- Understanding of Conversions API, event tracking, attribution and performance analysis
- Experience running creative testing programmes
- Commercial discipline around CAC, CPA and payback
- Ability to work within a regulated environment alongside compliance
- Working knowledge of Google Ads account management
- Fluent English; Portuguese, Polish or German a plus
What they offer
- Ownership of a key acquisition channel
- Work with leading affiliate, display and programmatic platforms
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.