Specialty
The role
HarZa Group, a remote-first operator of health and wellness DTC brands such as Rejuvacare, wants a senior copywriter to own its post-click funnels. The work covers advertorials, sales pages and quizzes for chronic pain and mobility products, sold mainly in the US.
What you will do
- Own post-click funnel strategy, keeping the message consistent from ad to presell, sales page, checkout and upsell.
- Research customers and competitors, then form a hypothesis before writing each funnel.
- Write advertorials, listicles, quizzes and long or short sales pages within health-category compliance limits.
- Track click-through, conversion, revenue per visitor, order value, upsell take rates and refunds after launch.
- Work with media buyers and creative strategists to fix gaps between ad promise and landing page.
- Take over funnel copy from the founders over time and build AI systems and documented processes.
What they ask for
- Senior direct response funnel copywriting experience, ideally in health, wellness or supplements.
- Understanding of what claims can and cannot be made in a claims-sensitive category.
- Comfort with funnel metrics and testing, and with running a launch-measure-learn loop.
- Able to research customer reviews, surveys, support tickets and competitor funnels into usable insight.
- Works well async in a remote-first team and takes ownership of results.
What they offer
- Direct access to the founders' frameworks, templates, research and funnel data.
- High-volume testing environment across several brands and offers.
- Stated career path toward Head of Funnel Copy, Funnel Strategy or Director of Conversion.
- Fully remote, async-first company.
This is our own short reading of the posting. The full description, and anything that has changed since, is on Hyprwork's careers page behind the apply button.
