Specialty
The role
Coinbase is hiring a Senior Performance Marketing Manager to run global paid social and mobile user acquisition in its Growth Marketing team, within Consumer & Business. The role manages very large ad budgets to bring in new users at or above ROI targets. The company is remote-first with quarterly in-person sessions.
What you will do
- Own global strategy and execution across paid social (Meta, TikTok, Snap, Reddit) and mobile display user acquisition
- Run a testing agenda across creatives, audiences, bidding and app store or landing experiences, and scale the winners
- Design experiments, incrementality tests and mobile measurement frameworks with Data Science and Analytics
- Manage relationships with ad platforms and mobile measurement partners
- Build dashboards and reporting by geo, product and channel and surface insights to leadership
- Work with Product Marketing, Legal, Engineering, Creative and regional teams
What they ask for
- 5+ years of hands-on performance marketing, with deep paid social (Meta, TikTok) and mobile user acquisition experience
- Track record owning large paid social and mobile UA budgets and improving acquisition efficiency across markets
- Experience using LLMs and no-code or automation tools such as Zapier, n8n, Make or Retool to prototype agents and workflows
- Comfortable with spreadsheets and BI tools such as Looker, Hex, Tableau or Superset
- Experience with SKAN, mobile measurement partners (AppsFlyer, Adjust, Branch), event strategy and incrementality testing
- B2C experience required; fintech or crypto strongly preferred
- Project management skills across several geographies, campaigns and tests
- Attend quarterly in-person working sessions
What they offer
- Equity and bonus eligibility may be part of total pay
- Medical, dental, vision and 401(k) benefits
This is our own short reading of the posting. The full description, and anything that has changed since, is on Coinbase's careers page behind the apply button.
