Specialty
The role
Coinbase is hiring a Senior Product Marketing Manager for Trading in its Consumer & Business group. You will own go-to-market for trading products in the retail app, from spot to perpetual futures and options. Coinbase is remote-first with quarterly in-person sessions.
What you will do
- Own product marketing strategy for the trading suite, turning complex products into clear customer messaging
- Lead go-to-market for new trading instrument launches, including audience, value proposition, channels and measurement
- Grow trading volume across the funnel with CRM and growth teams, including win-back programs for churned traders
- Create engagement programs such as trading competitions, incentives and event-driven campaigns
- Build understanding of trader segments and feed insights into positioning and product feedback
- Define success metrics, run experiments and make recommendations to leadership
What they ask for
- 8+ years in product marketing, growth marketing or product management for a consumer app, with measurable adoption of trading or financial products
- Hands-on marketing of trading, investing or derivatives products at a firm such as Robinhood, Schwab or Kraken, with knowledge of active trader behavior
- Ability to own launches and growth strategy from positioning to channel execution and measurement
- Advanced quantitative skills for metrics, experiments and data-driven decisions
- Experience running large engagement or win-back programs with measurable volume or retention results
- Responsible use of generative AI with human oversight
This is our own short reading of the posting. The full description, and anything that has changed since, is on Coinbase's careers page behind the apply button.
