Specialty
The role
AlgaeCal, a bone health supplement company, is hiring an Email Marketing Leader to run lifecycle automations across email, SMS and push and to lead a small team. The posting mentions a Yaletown office, and applicants must submit a cover letter.
What you will do
- Build and manage lifecycle automations aimed at retention, loyalty, reorders and customer lifetime value
- Personalise communications across email, SMS, push and other owned channels
- Build segmentation from data and customer insights
- Build and optimise journeys in SFMC, Klaviyo or Braze, testing continuously
- Grow owned channels such as SMS and push and oversee email design best practice
- Lead and coach the team
What they ask for
- 2+ years in email and database marketing
- Track record building and analysing automated customer journeys
- 2+ years in a marketing automation platform such as Braze, Klaviyo or SF Marketing Cloud
- Familiarity with CRMs like Salesforce
- Direct response marketing experience
- Strong analytical and project management skills
- Experience managing a small cross-functional team
- Health or supplement experience is an asset
What they offer
- Healthcare package
- Monthly team events
- Flexible statutory holidays with the option to bank days
- Dog-friendly office in Yaletown
- Professional development conferences
This is our own short reading of the posting. The full description, and anything that has changed since, is on AlgaeCal's careers page behind the apply button.
