Specialty
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The role
The company Corporation is hiring a Marketing Data Science Manager to own data strategy for Firefox marketing: measurement, attribution, experimentation and budget optimization. The manager leads a team that works with marketing and other data science groups.
What you will do
- Set the strategy and roadmap for Marketing Data Science
- Define goals and measurement approaches for attribution, ROI and campaign performance
- Lead the team's work on performance marketing: budget optimization, causal lift and conversion-signal testing
- Cover brand measurement planning and retention, LTV and audience segmentation modeling
- Build self-service dashboards, executive reporting, data models and internal tools
- Evaluate emerging AI tools with data science leaders
What they ask for
- 6+ years of marketing data science, ideally at a media agency or in-house marketing team
- Proficiency with Google Analytics and advertising platforms
- Familiarity with MMM, causal lift/synthetic control, saturation modeling, optimization and Bayesian methods
- Experience leading, mentoring and developing people
- Stakeholder management across several complex workstreams
- Strong storytelling and communication for different audiences
What they offer
- Performance-based bonus plans
- Medical, dental and vision coverage
- Retirement contributions with 100% immediate vesting
- Quarterly company wellness days, country holidays and a birthday day off
- One-time home office stipend and annual professional development budget
- Quarterly well-being stipend and paid parental leave
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