Specialty
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The role
The company is hiring a Growth Marketing Strategist to own the self-serve path from new signup to paid workspace. The work covers onboarding, in-app and email lifecycle systems, paywalls and promos, and adoption of the company's Brain AI. It is not an enterprise nurturing role.
What you will do
- Own self-serve onboarding across in-app flows, lifecycle emails and product messaging
- Build trigger-based systems that personalize guidance from real user activity
- Use AI to generate contextual content such as templates, suggested workflows and feature education
- Own conversion to paid, including paywall design and copy, pricing page, and promo strategy
- Run conversion and messaging experiments at high velocity
- Build systems that surface Brain at the right moment, and own the metrics showing users get value from it
What they ask for
- 7-10+ years in product or growth marketing owning post-signup journeys in self-serve SaaS
- Built lifecycle and in-app messaging systems from scratch in a complex multi-surface product
- Deep experience with conversion optimization: paywalls, pricing, promos and experimentation
- Fluent with data: cohorts, activation metrics, funnels and behavioral segmentation
- Already works at 3-5x output through AI-powered systems
- Hiring process includes presenting a lifecycle system you built, with before and after numbers
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.