Specialty
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The role
The company is hiring a Senior Product Marketing Manager for Trading in its Consumer & Business group. You will own go-to-market for trading products in the retail app, from spot to perpetual futures and options. The company is remote-first with quarterly in-person sessions.
What you will do
- Own product marketing strategy for the trading suite, turning complex products into clear customer messaging
- Lead go-to-market for new trading instrument launches, including audience, value proposition, channels and measurement
- Grow trading volume across the funnel with CRM and growth teams, including win-back programs for churned traders
- Create engagement programs such as trading competitions, incentives and event-driven campaigns
- Build understanding of trader segments and feed insights into positioning and product feedback
- Define success metrics, run experiments and make recommendations to leadership
What they ask for
- 8+ years in product marketing, growth marketing or product management for a consumer app, with measurable adoption of trading or financial products
- Hands-on marketing of trading, investing or derivatives products at a firm such as Robinhood, Schwab or Kraken, with knowledge of active trader behavior
- Ability to own launches and growth strategy from positioning to channel execution and measurement
- Advanced quantitative skills for metrics, experiments and data-driven decisions
- Experience running large engagement or win-back programs with measurable volume or retention results
- Responsible use of generative AI with human oversight
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