Specialty
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The role
The company is hiring a Demand Generation Program Manager, effectively a Webinar Program Manager, listed for Canada. You will own a weekly practitioner-focused webinar program across the Americas, EMEA, APAC and LATAM, and automate as much of it as possible with AI. Grafana is fully remote.
What you will do
- Own the webinar calendar end to end: presenter booking, registration pages, campaigns, promotion, live delivery, follow-up and on-demand
- Brief technical presenters and keep sessions useful to practitioners
- Use past performance and pipeline quality to plan which topics to run or retire each quarter
- Extend the automation behind session setup and promotion, including repurposing recordings
- Report on sessions' link to product adoption and pipeline
- Expand into more languages and formats where results justify it
What they ask for
- 4+ years in demand generation, event marketing or lifecycle marketing at a B2B software company
- Owned a recurring webinar or virtual event calendar across multiple regions
- Hands-on with a webinar platform (ON24, Zoom Webinars, Goldcast or similar) and CRM campaign, registration and attendance data
- Comfortable briefing technical presenters such as engineers
- Built automations or agentic workflows with AI, or clearly moving that way
- Comfortable pulling and checking own data for program reporting
- Strong program management across many moving pieces
What they offer
- Restricted Stock Units for every team member
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.