Specialty
Domain and tools
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The role
The company, a remote-first communications platform company, is hiring a Digital Marketing Manager in its Asia-Pacific and Japan Demand Creation Hub. The role plans and runs digital campaigns that build pipeline for the CPaaS portfolio across direct sales and self-serve. It reports to the APJ Digital Marketing Director.
What you will do
- Plan, run and optimise multi-channel campaigns across search, display, paid social, email, programmatic and SEO
- Orchestrate the digital journey for global and regional campaigns with the campaign team
- Advise Field Marketing teams on sub-regional digital needs
- Design and run account-based marketing campaigns for the customer lifecycle
- Track CPL, ROAS, CTR and conversion using GA-4, Salesforce, Tableau and Looker
- Document channel processes and best practices
What they ask for
- Bachelor's degree in Marketing, Communications, Business or a related field
- 5-8 years in digital marketing, ideally B2B or tech across Asia Pacific
- Knowledge of SEM, SEO, paid media, social, email, programmatic, 6Sense and Demandbase
- Hands-on experience with GA-4, Marketo and Salesforce
- Strong project management across competing priorities
- Strong English communication and copy-editing
- Ability to adapt strategy to different regional markets
- Team-building track record
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.