Specialty
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The role
The the company, the non-profit behind Wikipedia, is hiring a Head of Marketing to build a new product marketing function alongside its integrated marketing work. The role is remote for candidates between UTC+2 and UTC-4.
What you will do
- Establish product marketing as a new function, with the processes and go-to-market approach to reach new audiences
- Recruit and lead product marketing staff and line-manage integrated and performance marketing, including paid media
- Work with the Brand Studio and other departments on a shared global brand marketing approach and campaigns
- Oversee the web, SEO/GEO and app store strategy as organic growth channels
- Choose marketing technology and keep data connected across CRM, martech and analytics tools
- Manage external agency relationships
What they ask for
- 12+ years of marketing experience, at least 5 in B2C product marketing, plus line management of multi-disciplinary teams
- Experience at a major website or online platform growing audiences globally
- Experience with product messaging, value propositions, audience segmentation and lifecycle marketing
- Ability to adapt tone and message across cultural contexts
- Multichannel strategy experience across paid, owned and earned media
- Experience with campaign analytics and marketing technology such as CRM and audience platforms
- Experience leading distributed teams across time zones; budget management
- Based between UTC+2 and UTC-4, with some flexibility outside standard hours
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