Specialty
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The role
The company, a fully remote customer support software company, is hiring a Director of Product Marketing to own positioning, narrative and go-to-market strategy for its platform. The role reports to the VP of Marketing and is open only to US-based applicants.
What you will do
- Set and run quarterly and long-term product marketing strategy based on market trends and competitive analysis
- Manage the Lead Product Marketing Manager and build the team's 12-18 month headcount and capability roadmap
- Give sales, support and other teams the frameworks to explain the value of what ships
- Turn competitive research into a view on where the market is heading
- Own major product launches and seasonal release events across Sales, Product, Support and Marketing
- Build external visibility through guest posts, podcasts and social
What they ask for
- Significant product marketing experience for a B2B SaaS or AI product, owning strategy rather than only campaigns
- Expertise in positioning, messaging, personas/ICP, sales enablement and launches
- Prior experience managing and coaching people
- A view on positioning AI-powered products, ideally with direct AI marketing experience
- Daily use of AI tools, with examples of impact
- Strong storytelling and communication; must be US-based
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.
