Director of Product Marketing

Employer shown to signed-in membersNorth AmericaLeadProduct Marketing

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The role

The company, a fully remote customer support software company, is hiring a Director of Product Marketing to own positioning, narrative and go-to-market strategy for its platform. The role reports to the VP of Marketing and is open only to US-based applicants.

What you will do

  • Set and run quarterly and long-term product marketing strategy based on market trends and competitive analysis
  • Manage the Lead Product Marketing Manager and build the team's 12-18 month headcount and capability roadmap
  • Give sales, support and other teams the frameworks to explain the value of what ships
  • Turn competitive research into a view on where the market is heading
  • Own major product launches and seasonal release events across Sales, Product, Support and Marketing
  • Build external visibility through guest posts, podcasts and social

What they ask for

  • Significant product marketing experience for a B2B SaaS or AI product, owning strategy rather than only campaigns
  • Expertise in positioning, messaging, personas/ICP, sales enablement and launches
  • Prior experience managing and coaching people
  • A view on positioning AI-powered products, ideally with direct AI marketing experience
  • Daily use of AI tools, with examples of impact
  • Strong storytelling and communication; must be US-based

This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.

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