Specialty
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The role
The company, a content operations platform, is hiring a Senior Manager of Paid Media as its first dedicated paid media hire. The role owns a $5M+ annual budget and manages two contractors, with plans to grow a team of two or three people.
What you will do
- Hire, coach and lead the paid media team, starting with two contractors due to convert to full-time by January
- Plan and manage a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP and DOOH
- Brief and manage agencies and contractors who handle execution
- Build audience strategies and creative testing for paid social as a pipeline channel
- Set up measurement, attribution, tagging and reporting with RevOps and marketing ops
- Run structured experiments and report on pipeline, cost per opportunity and influenced revenue
What they ask for
- 8+ years in B2B paid media managing $5-10M+ annual budgets
- 2+ years managing a team
- Deep paid social expertise (LinkedIn, Meta, YouTube, Reddit, TikTok) and working knowledge of Google Ads, DSP and DOOH
- Experience managing agencies and contractors with sharp briefs and KPIs
- Built structured experimentation programs at scale
- Built paid media infrastructure: attribution, naming conventions, tagging, reporting
- Demonstrated use of AI in bidding, analysis and creative production
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.