Specialty
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The role
The company, a fintech company, is hiring a Product Marketing Lead for growth and revenue to own go-to-market across its product-led, sales-led and partner-led motions. The role manages product and partner marketers and is open to US and Canadian employees.
What you will do
- Own go-to-market strategy across product-led, sales-led and partner-led growth, including segmentation and messaging
- Manage and grow a team of product marketers and partner marketers
- Build shared value propositions, personas and customer journey across self-serve, sales and partner channels
- Work with growth product on top-of-funnel, conversion, activation and virality
- Support sales with battlecards, objection-handling frameworks and segment playbooks
- Develop partner marketing strategy, including co-marketing and joint playbooks, and run customer and market research
What they ask for
- 10+ years of B2B product marketing with full ownership of go-to-market strategy
- Experience running product-led, sales-led and partner-led programs
- Strong messaging and positioning craft, tested with customers
- Revenue focus: tracks pipeline, activation and retention
- Experience working with sales leadership on messaging and proof points
- Ability to lead cross-functional work without direct authority
- Comfortable doing own analysis in Amplitude, Hex, Metabase or SQL
- Based in the US or Canada
What they offer
- Equity (stock options or RSUs) in addition to base salary
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.