Specialty
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The role
The company's international search marketing vendor team wants freelance Chinese-language SEO specialists for projects in Hong Kong, Mainland China and Taiwan. Mid to senior-level support is wanted for content optimisation, strategy and campaigns.
What you will do
- Optimise multilingual search and digital campaigns using Chinese language and market knowledge
- Do keyword research, including on local tools like Baidu Keyword Planner, and localise content
- Adapt SEO content for Traditional Chinese and Simplified Chinese audiences
- Write ad copy suited to local search behaviour
- Recommend on-page SEO, content structure and performance improvements
What they ask for
- Native-level Chinese (Traditional or Simplified) with fluent English
- 2+ years of hands-on SEO or content optimisation, ideally for Greater China channels
- Proficiency with Google Keyword Planner, Baidu Webmaster Tools and Baidu Analytics/Tongji
- Advanced content adaptation skills and knowledge of local search trends
- Intermediate Excel and Word
- Reliable on quality, deadlines and communication
What they offer
- Project-based, part-time or long-term terms
- Work with a multicultural global team
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