Specialty
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The role
The company is hiring a hands-on Marketing Manager, an individual contributor role focused on growing pipeline and qualified sales appointments in complex B2B markets. The work covers ABM, content operations, SEO and paid performance marketing.
What you will do
- Run marketing operations from content planning and publishing to lead capture and sales handoff
- Build named-account lists and run multi-touch ABM campaigns
- Manage content calendars and edit thought leadership content with company leadership
- Execute SEO work including keyword planning, on-page optimization and content mapping
- Manage paid campaigns and improve ROAS, CPA, conversion and engagement
- Make sure leads are tracked and routed through the CRM
What they ask for
- Proven hands-on marketing operations experience with direct ownership of execution
- Demonstrated success planning and running ABM campaigns
- Experience marketing high-ticket B2B products with long sales cycles
- Strong content editing, content management and publishing workflow skills
- Solid SEO and performance marketing knowledge
- Experience measuring ROAS, CPA, conversions and pipeline contribution
- WordPress experience is required
- Preferred: B2B SaaS or data/analytics background and HubSpot
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