Specialty
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The role
The company, an eCommerce company selling a natural bone health supplement, is hiring a Marketing Campaign and Strategy Leader to plan and run direct-to-consumer campaigns across the full funnel and drive revenue growth.
What you will do
- Plan campaigns from idea through briefing, launch, optimization and reporting
- Coordinate paid media, email, ecommerce, loyalty, organic social and customer service around campaigns
- Allocate campaign budgets with attention to profitability, not just ROAS
- Design customer journeys and plan A/B and other tests
- Find revenue leakage such as coupon abuse and conflicting emails
- Coordinate channel owners, creatives, analysts and senior leaders
What they ask for
- 2+ years of marketing leadership running D2C campaigns in eCommerce
- Track record managing six-figure monthly marketing budgets
- Data-driven with CPA, ROAS, contribution margin and unit economics
- Full-funnel knowledge across paid media, email, loyalty, affiliates and marketplaces
- Knowledge of martech and analytics tools such as Triple Whale and GA4
- Strong testing strategy experience
- Leadership, mentoring and cross-functional coordination experience
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