Specialty
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The role
The company, a women's health supplement company, is hiring a Direct Response Copywriter to write conversion-focused copy for women over 40. Work spans ads, emails, sales pages, social, video scripts and blogs, using clinical research and customer insight.
What you will do
- Write ads, emails, landing pages, sales pages, social posts, video scripts and blogs
- Turn clinical studies and product details into clear, persuasive product stories
- Find hooks, angles and offers from reviews, testimonials, research and competitor funnels
- Write both short copy and long sales pages or video scripts
- Use performance data such as click and conversion rates to decide what to test next
- Work with marketers, designers, video editors and other writers on revisions
What they ask for
- 3-5 years of proven copywriting experience with a portfolio of converting copy
- Direct response skills: hooks, headlines, subject lines, offers and calls to action
- Ability to turn product features into customer benefits
- Comfort reading clinical research and presenting it accurately
- Experience writing SEO, AEO or GEO content
- Care with health claims, compliance and accuracy
- Comfortable using AI tools for research and drafts while keeping final judgment
- Able to handle multiple projects and take feedback
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.