Specialty
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The role
The company, a premium DTC brand selling stainless steel cat water fountains and the newer DoggySpout, is hiring a fully remote Performance Creative Strategist. You will script and brief direct-response Meta ads, especially long-form VSLs, for a brand spending over $2M a month on Meta.
What you will do
- Run the creative process from scripting to final ad for direct-response campaigns
- Write VSL briefs end to end: angle, hook, script and structure
- Design AI-driven concepts and hooks for paid video
- Analyze Meta creative performance data and iterate on ads
- Research customers and competitors to guide new concepts
- Produce at least 15 ad briefs per week and send monthly and quarterly creative reports
What they ask for
- 3+ years of performance creative for DTC brands or at a creative agency
- Proven short and long form Meta VSL copywriting experience
- Ability to name the brands and spend levels behind your past work
- Analytical skills with performance data from tools like Northbeam and Facebook Ads
- A current AI stack used in production
- Fluent English, fully remote
- Willing to work overtime or weekends when needed
- Delivers volume and quality in the same week without being chased
What they offer
- Performance bonus based on a percentage of ad spend
- Fully remote role
- Work directly with the founders
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.