Specialty
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The role
The company's US client is a marketing agency for service businesses, and it is hiring a Marketing Manager to run its own marketing and then client accounts. About 70 percent hands-on in ads, CRM and content, 30 percent directing four remote specialists. US hours.
What you will do
- Own the company pipeline end to end, setting lead targets with the founder
- Own the website messaging, offer, landing pages and proof
- Set up source-to-close attribution and track cost per booked call
- Define campaign standards and build playbooks for client accounts
- Spot at-risk accounts early to protect the lead guarantee
- Lead four remote specialists in engagement, content, web development and automations
What they ask for
- 5+ years in marketing, with at least 1 in an agency or multi-client setting
- Hands-on paid acquisition on Meta and Google with CPL or ROAS results
- SEO and content skills, including technical and local SEO
- Email and CRM automation experience, including deliverability fixes
- Organic social experience tied to offers and lead capture
- Experience managing people, including remote team members
- Able to build own reports and work US hours
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