Specialty
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The role
The company places Philippines-based contractors with Australian clients. This client owns a group of businesses, including childcare centres, and needs a Marketing Analytics Specialist to improve Google Ads and SEO results and link marketing data to enrolments.
What you will do
- Analyse performance across Google Ads, SEO, website and social channels
- Fix underperforming Google Ads campaigns covering targeting, keywords, spend and ROI
- Audit SEO and investigate ranking drops, technical issues and content gaps
- Build dashboards tracking leads, conversion rates, cost per lead, enrolments and ROI
- Connect marketing data with CRM and enrolment data
- Give data-driven recommendations to stakeholders and external agencies
What they ask for
- Proven experience in marketing analytics, digital or performance marketing
- Strong hands-on experience with Google Ads and SEO
- Proficient in data analysis and reporting
- Tools such as GA4, Search Console, Looker Studio, Excel or Sheets, and CRM platforms
- Understands how leads and conversions lead to enrolments
- Clear communicator for non-technical stakeholders
- Philippines-based; aligned to Australian hours (about 9 AM to 5 PM)
- Independent contractor who discloses other roles and lists the engagement on LinkedIn
What they offer
- Independent contractor engagement
- Fully remote from home
- Flexible management of time within Australian business hours
This is our own short reading of the posting. The full description, and anything that has changed since, is on the employer's careers page behind the apply button.
